CASES

POP Mart
POP Mart

Wang Ning, 33 years old, is readying his fast-growing, blind-box-concepted art toys company PopMart for an IPO—and an expansion beyond China.

The Palace Museum
The Palace Museum

600 years old, created interactive games, collaborated with fashion brands, became a top influencer on TikTok, and is one of the most popular culture ambassadors among the Chinese GenZ.

Perfect Diary
Perfect Diary

3 years old, worked with more than 15,000 KOLs, gained 23.5 million DTC customers, disrupted the Chinese cosmetics market and became the top 1 C-cosmetics brand.

Luckin
Luckin

a Chinese coffee company and coffeehouse chain founded in 2017. As of January 2020, it managed 4,507 stores and exceeded the number of Starbucks stores in China. In April 2020, independent investigation found that the Luckin’s 2019 sales were inflated by 2.12 billion yuan ($300 million). Luckin’s shares were delisted from the Nasdaq and its CEO and COO were fired.

OFO
OFO

bicycle sharing company founded in 2014, had deployed over 10 million bicycles in 250 cities and 20 countries in 3 years, and was valued at up to $2 billion and has over 62.7 million monthly active users. When the inevitable collapse came in 2018, Ofo went bankrupt in truly ugly fashion as more than 15 million users are still waiting for their deposits.

LI Jiaqi
LI Jiaqi

29 years old, Alibaba-based live-streaming sales sessions host, sold 15,000 lipsticks in 5 minutes via and raised more than US$145 million in sales on Double 11 Shopping Day.