Media landscape, platforms, social media and media censorship.
Online-to-offline, new retail, from e-commerce to social commerce.
Introduction to China’s technology innovation, focusing on topics such as AI, robotic, smart manufacturing, smart city, etc.
Guest lectures and case studies by people from industries, also guest lectures and workshops on intercultural communication, introduction of negotiation skills.
Cooperation with companies/industry clients on their digital China strategy such as digital marketing/ branding plan, business development, new business model, e-commerce plan or customer activation.
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